onstar
better never stops
People tend to stereotype OnStar’s purpose to only lie in the realm of vehicle safety. We are here to bust that reputation and prove that this state-of-the-art tech package can improve your driving experience in so many more ways than just one.
Agency: Cambell Ewald
Role: Jr. Art Director
Campaign link: Better Never Stops
The AR Lens
We created an experience for non-GM car owners and carless folks alike to see exactly what they are missing out on. Our solution was to create a gamified Snapchat AR lens that would transport users into an OnStar equipt GM car, and task them to seek out all of the features the tech package has to offer. Whether you are in your living room or in a truck stop bathroom, you will be able to experience and learn about all of the tech-forward wonders OnStar has to offer.
