Klondike
Keep your cool
Ice cream is a popular comfort food. It helps cool you off when your emotions get hot. Whether you’re an avid gamer with a reputation of rage-quitting, or a mother of two sets of twin boys under the age of 10, Klondike is here to help you keep your cool and provide a much-needed sense of comfort when you give into your rage.
icecream holder remote
Gamers
The best way to quell a rage quit is by always having your cool down close at hand. That’s why we’re launching a limited edition Klondike x Xbox controller. Each controller will come equipped with a detachable Klondike bar holder - making your cool-down as accessible as possible.
kody the klondike bear
Gamers
One of the most notorious rage-quitting games on the market is Fortnite. That’s why we’re creating an exclusive Kody the Klondike Bear skin. This skin will serve as a reminder for users to keep their cool while playing the game. It will also give players access to special power-ups - making it easier to chill out.
Klondike Support line
Gamers
If you need a little extra comfort in your moment of rage, press the support button on your Klondike controller or dial 1-800-COO-LOFF and indulge in a guided meditation from one of our on-call operators.
Cool-off zones
parents
We know parents can get a little too riled up at Little League sporting events. So we are sending our Chill Mobile across the country to help parents get a well-deserved and needed mental cool-down.
klondike 911
parents
Summer might mean fun in the sun, but with kids home from school and temperatures racking AC bills up, it’s often not what it’s cut out to be for parents. Klondike will be teaming up with Postmates for an almost immediate delivery service. This summer a parent can summon an emergency supply of Klondike bars, for when tensions are high and there is no escape.
Cold Plunge Icecream parlor
parents
Cold Plunging has been celebrated for its stress relief capabilities, similar to our ice cream bars. So for the first time, Klondike will be opening up a cold plunge spa that serves Klondike’s ice cream bars to clients resulting in the ultimate stress-relieving experience.
The spas will be located in suburban neighborhoods across the nation to attract parents in major need of a cool down thanks to Klondike.
Copywriter: Jacob Church